Insights.
Specific pieces on marketing, sales follow-up and technology for Kitchen & Bath businesses, written for owners rather than for other marketers.
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Design appointment no-shows, and how to reduce them
Why design appointment no-shows happen at a showroom: the confirmation, reminders and one-tap rescheduling that reduce them, and how to count them.
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Kitchen quote follow-up until a signature or a clean no
How to run kitchen quote follow-up until a signature or a clean no, tell a stalled quote from a slow one, and count the quote-to-signed rate by cohort.
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Qualifying a $40,000 kitchen before the design appointment
A design appointment costs a designer's hour and a showroom slot. Four questions to ask before booking — raising the kept rate, not shrinking the count.
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Why your showroom traffic is unattributed — and what to do about it
A homeowner walks in, buys a kitchen, and nothing records what brought them. Four practical ways to close that gap without installing anything a customer would notice.
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What a booked design appointment actually costs in North Jersey
Cost per lead is the wrong denominator for a $40,000 kitchen. Here is the arithmetic for the number that replaces it, and how to work it out from what you already have.
Book a 30-minute strategy call.
Thirty minutes on a video call with one of the co-founders: where your business stands today, where the opportunities are being lost, and what we would do first. No pitch deck.
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